Helping women help society with WiST

Organisation/Client: WiST, which stands for We in Social Tech, a London-based accelerator for female-led social tech businesses. WiST is supported by Made for Good, Deutsche Bank’s CSR arm.

Context: To write all their website copy. The TOV was female-friendly, non patronising, and power-inducing. I sought counsel from my female friends, some of which are entrepreneurs, before doing secondary research on the importance of social tech and what women who work in this field need/want.

The outcome: They successfully launched and recruited a full cohort of women for the first iteration of their programme.