Physical storytelling with Gain Theory

Company/Client: Gain Theory, a marketing effectiveness agency

Context: I worked with my colleague, Adam Dahrouge, to create an installation, write a white paper and design a report for the IPA’s annual event, EffWeek.

This was directly linked to the report named CTRL+ ALT + CHANGE: The Growth Opportunity.

Outcomes: As a result of this project Gain Theory received a slew of new business inquiries - totalling 20 warm leads in the 2 weeks after the event.