Promoting environmental pragmatism with Count Us In

Organisation/Client: Count Us In is a global initiative that is designed to combat climate change by helping people to do small, realistic actions each day which adds up to a massive difference.

Context: I was tasked with writing social copy for the global launch of the campaign. I absorbed the brief by adopting a positive, encouraging tone of voice that is purposely mass market and non-offensive.

Outcome: The campaign exceeded its engagement targets and raised awareness of the cause.