Making women feel better about their bodies with Neon Moon

Company/Client: Neon Moon, a UK-based feminist lingerie brand (now sold off to a new entity)

Context: To write web copy for their new website, in addition to press releases and a digital poster to announce their London-wide model search. Neon Moon’s TOV is a fierce, confident, unapologetic woman, so this was a lot of fun to write.

They already had a detailed brand voice too. I began by using my network of female friends to get their opinion on what suitable copy would look like. Then I voraciously consumed different media outlets for women including Women’s Health, The F Word, Sister Magazine, and Refinery 29.

Once I had all this info, I created a profile of the woman I was writing for and got to work.

Outcome: Their website launch resulted in their best week of sales at the time. The combination of the digital posters and press releases helped to have over 200 women in 10 days apply to model for them.