Company/Client: Wealth Dynamix is a tech platform that helps wealth managers manage wealth more efficiently.

Context: I was approached to rewrite their website as part of their overall rebrand. They wanted their site to have a friendly and confident tone of voice, putting a face to finance if you will. They also asked me to write a series of video scripts for them. I carried out extensive desk research on wealth management from the perspective of both the manager and their clients. After this, I used the information to begin creating profiles to write for.

The outcome: Wealth Dynamix experienced an increase in lead quality. They also experienced a 15% increase leads in the proceeding 6 months.